About Us

We are Jiuji Sports UK limited. Jiuji Sports offers premium, sustainable sportswear designed for performance and style.

Our UK store locates at  Xtep UK Unit 14, Cavendish House 32-48 Promenade, Cheltenham, Gloucestershire, GL50 1HP

Jiuji Sports isn't just a brand; it's a passport to adventure. Our Xtep UK line (Jiuji Sports UK Limited) blends timeless craftsmanship with cutting-edge eco-friendly technology, creating sneakers that are as stylish as they are sustainable. 

Who is Xtep?

Xtep is a professional sportswear brand catering to the mass market, offering high-tech sports and lifestyle products with exceptional value for money.

The distinctive X logo serves as a powerful emblem of uniqueness, the unknown, and infinity, encapsulating a spirit of exploration and the courage to venture beyond familiar boundaries.

Browse Xtep's Website

The company was founded in 1987, created the brand Xtep in 2001, was listed on the Main Board of Hong Kong Exchanges and Clearing Limited in 2008,  and merged with multiple international brands by acquisitions or joint ventures in 2019 to become a multi-brand and internationalized group.
Xtep keeps giving back to the community while working on its business. It remains concerned about the healthy growth of the next generation as well as the revitalization and development of rural areas and has actively participated in anti-epidemic and disaster relief actions. So far, Xtep has donated cash and supplies worth a total of over RMB 500 million yuan.


Our Partners

We are proud to collaborate with Charlton Rovers Football Club, a leading football organization committed to excellence both on and off the field.

Through this partnership, we aim to promote a healthy, active lifestyle and foster community engagement by combining the passion for football with the benefits of high-performance athletic footwear.

Together, we are working towards enhancing sports performance and bringing innovative products to athletes and enthusiasts alike.


Every Step, Every Adventure.

Our "step-by-step" philosophy guides us. From our humble beginnings in China, we've grown into a global powerhouse, driven by a passion for performance and a commitment to the planet. Xtep UK sneakers are more than just footwear; they're your ticket to a greener future. And with Jiuji's versatile accessories, every workout becomes an opportunity for self-discovery.

Your Sustainable Style, Your Active Lifestyle.

Jiuji Sports is more than just a brand; it's a movement. We're committed to creating a more sustainable future, one step at a time. Our Xtep UK sneakers are crafted with eco-friendly materials and advanced technology, offering both comfort and conscience. And with Jiuji's versatile accessories, you can embrace your active lifestyle without sacrificing style.

Join us in making a difference.